Alexander J. Macleay

Cyber Acoustics Inc. Vancouver, WA

• Collaborate on cross-functional initiatives spanning marketing, creative development, and ESG strategy. Managed projects from budgeting and planning through execution in collaboration with internal teams and external partners.
• Worked numerous product launches, contributed to a successful Kickstarter, and increased web traffic by 90% through SEO and digital strategy.
• Developed ESG initiatives, standardized brand systems, streamlined the customer journey, executed trade show programs, managed Seller Central campaigns, and implemented tools to improve project visibility and efficiency.
• Developed B2B content strategy targeting IT decision-makers in Education, Government, Healthcare, and Call Centers, translating product features into vertical-specific use cases across datasheets, solutions guides, web pages, email campaigns, and case studies, with a focus on streamlining the customer journey.
• Drove a 90% increase in web traffic through integrated SEO and GEO/LLMO strategies, improving discoverability across traditional search and AI-driven experiences.
• Led editorial ownership across verticals: reviewing and elevating AI-assisted content drafts into polished, on-brand materials consistent in tone and messaging.
• Executed go-to-market launches for multiple products — including a successful Kickstarter campaign — managing the editorial calendar and coordinating deliverables across internal teams and external agencies.
• Monitored campaign KPIs and optimized content performance; managed trade-show programs, Seller Central campaigns, and partner-driven marketing initiatives.
• Developed ESG initiatives and standardized brand systems across product lines, supporting company sustainability goals and ensuring consistency across all marketing touchpoints.

Icicle Tricycles Portland, OR

• Digital Growth: Managed website, SEO, and Google Ads campaigns for brand visibility and awareness.
• Stakeholder Management: Maintained high-level communication with clients and the owner to ensure technical project requirements were met.
• Strategic Collaboration: Partnered with owner to develop marketing strategy and long-term business growth initiatives.
• Managed B2B website content, SEO strategy, and Google Ads campaigns to grow brand visibility and generate qualified leads.
• Designed and supported experiential B2B marketing programs, turning custom tricycle builds into rolling brand activations for client events, sampling, and mobile retail.
• Developed brand assets and visual systems across print, web, and large-format vehicle graphics, building a reusable toolkit that kept client deliverables consistent and fast to produce.
• Built operational marketing systems from scratch (intake, tracking, content templates, and approval workflows) that scaled how the team handled custom client work.
• Partnered with ownership to develop long-term marketing strategy; maintained stakeholder communications across technical and creative projects.