Alexander J. MacLeay
Omnichannel marketing manager, strategist, and generalist with 8+ years' experience leading asset development, cross-functional campaigns, SEO/GEO, and go-to-market execution.
Experience
Lead cross-functional initiatives spanning marketing, creative development, and ESG strategy. Manage projects from budgeting and planning through execution in collaboration with internal teams and external partners.
Worked numerous product launches, contributed to a successful Kickstarter, and increased web traffic by 90% through SEO and digital strategy. Developed ESG initiatives, standardized brand systems, streamlined the customer journey, executed trade show programs, managed Seller Central campaigns, and implemented tools to improve project visibility and efficiency.
Worked directly with the owner on projects and initiatives to grow the company through marketing and innovations.
Education
Portland State University — Portland, OR
Bachelor of Science — Interdisciplinary Science (Applied Mathematics & Physics)
Double Minor: Mathematics & English
Fall 2016 – Fall 2018
Portland Community College — Portland, OR
Associate of Science — Focus in Computer Science
Fall 2013 – Spring 2016
Unpub Program — Marketing
Focus on marketing strategy for lifestyle games
Fall 2024 – Summer 2025
About Me
I'm a marketing generalist who thrives on variety. I believe the workplace should be a space to grow skills, not just display them — and I've built my career around showing up curious, staying adaptable, and delivering results across disciplines.
As a marketing manager, I lead a team of four and oversee a broad portfolio: digital media, trade shows, web design, email marketing, SEO/GEO strategy, and more. I manage full project lifecycles from initial brief through multi-stakeholder revision to final delivery, using tools to keep timelines clear and priorities visible. Many of my projects involve learning new platforms on the fly — and I have a strong track record of doing exactly that without losing momentum or budget.
I've spent five years driving SEO and GEO growth, increasing web traffic by 90% through strategic execution and continuous iteration. I'm as comfortable in a spreadsheet as I am in a creative brief, and I move naturally between analytical and creative modes depending on what the work demands.
Outside of work, I'm deep into board games, TTRPGs, and music. To me, project management feels a lot like playing Scythe or Lords of Waterdeep — resource allocation, stakeholder priorities, shifting constraints, and the satisfaction of a well-executed plan. I attend conventions, break playtest tables at Unpub, and genuinely enjoy analyzing how brands connect with communities.